How to List, Manage, and Sell Your Products on eBay with Shopify: A Step-by-Step Tutorial for Beginners

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Because your Shopify store is your company, your brand, and a significant part of your income, its success is essential to your overall success. Because of this, it is essential that your goods be exposed to new customers who have the potential to become new purchasers. Of course, saying something is easier than actually doing it.

You are in luck because eBay, the world's largest online marketplace, gives you the opportunity to sell your products to more than 100 million active buyers around the world.

Are you interested in launching a new company, but you're unsure how to get things going? You will learn how to find great products that are currently trending and have a high sales potential by reading this free comprehensive guide.

The possibility of conducting business on eBay

The majority of today's brands sell their products through various online marketplaces. The leading online marketplaces accounted for 62% of total global ecommerce sales in 2020, selling a combined total of nearly $2.7 trillion worth of goods.  

When you sell on eBay, your brand could potentially be seen by more than 159 million active buyers around the world, with 77% of website traffic coming from the United States. According to the findings of a recent study, eighty percent of sellers on Amazon are also active on eBay or have been active on eBay in the past.

You will get more exposure by selling on marketplaces like eBay; however, in exchange, you will have to do the following:

    1. You are not in charge of the shopping journey at all. When selling items, vendors are required to use eBay's listing pages. They are standard for everyone, and there are no opportunities to personalize or distinguish one from another.  
    2. The products are the main point of attention here. The purpose of marketplaces is to provide customers with easy access to a wide variety of product options in a streamlined manner. The experience that your customers have with your brand comes in second.  
    3. Fees However, there is a fee associated with using marketplaces such as eBay to do your marketing for you. The platform deducts an average of [[12]]55% from the proceeds of each sale, in addition to a $ 30 order fee When you have your own online store, you get to keep all of the money you make.  

EBay also provides protection for sellers against fraudulent transactions and scams. You will have the protection of the company's policies, as well as transaction monitoring and a specialized team dedicated to seller protection. These features are designed to assist you, assist in increasing your conversion rates, and assist in reducing the costs associated with providing customer service to you.  

You probably haven't completely moved on from the number 12, have you? 55%, right Don't worry about it Marketplaces and branded stores can collaborate to increase your company's bottom line while also boosting awareness of your brand. This reduces the amount of reliance that you have on a single channel to make sales and provides customers with additional opportunities to learn about and purchase your products.

Shopify and eBay have collaborated to make it simpler for you to sell your products on both of their platforms. You can create listings, manage inventory, and keep track of orders all from within the Shopify dashboard with the help of the eBay Shopify app.  

First, let's take a look at the operation process.  

How to successfully sell your first item on eBay, step by step

1. Determine if you would benefit from using eBay.

Finding out if selling on eBay is a good fit for your company is the first thing you need to do before you get started. It is a waste of time and money to put effort and money into eBay if there is a good chance that your products won't sell.  

The majority of eBay customers come from the United States, where 18% of consumers in 2020 reported having shopped on the website. EBay is comparable to Amazon in that it allows users to sell a wide variety of products, from footwear and jewelry to, believe it or not, popcorn-scented pillows.

popular products on ebay

At the time of this writing, the following are some of eBay's most successful product categories:

  • Ornaments and timepieces
  • Personal computers and tablet devices
  • Cellphones and their accompanying accessories
  • Video games and consoles
  • Clothing, footwear, and additional accoutrements
  • Cameras and photographic images
  • The two go hand in hand.
  • Records, videotapes, and motion pictures
  • Automotive

EBay is primarily a marketplace for sellers to resell their products. PowerSellers are professionals who manage auctions, purchase items, package products, and ship goods. You'll find a mix of amateur sellers and PowerSellers on eBay. PowerSellers spend their time managing auctions, purchasing items, packaging products, and shipping goods.  

2. Sign up for an account with eBay.

It seems that eBay would be a good fit. Great Now is the time to set up a financial account. In the event that you run a legally recognized company (whether as a sole proprietor, LLC, etc.), on the page where you register, you'll see an option to open a business account. In order to sign up, you will be asked for additional information, such as the name of your company, the industry it is in, and your address.  

create an account

After registering for an account, you'll be able to launch your own eBay store. To get started, please enter a username and complete the information about your company.  

ebay sign up

After selecting the Continue button, you will be taken to the main page of eBay.  

3. Prepare your online shop on eBay.

After that, you'll need to sign up for an eBay Store subscription. When you subscribe to an eBay Store, you gain access to additional tools to promote your business on the platform, as well as reduced listing fees and an increased number of free listings each month.  

eBay store benefits

In order to receive payouts, you will need to link a checking account before you can subscribe. You should also familiarize yourself with the features of the eBay Store that are necessary for making a price comparison. After you have subscribed, you will be able to give your eBay Store a name and immediately begin listing items.  

In a perfect world, the name of your eBay Store would be consistent with your brand. If you are still looking for a company name, you can get some inspiration from Shopify's business name generator. Pick a name for your business that not only accurately describes the products you'll be offering but also isn't already in use by another firm.

4. Integrate your Shopify online store with your eBay business.

Through a single cloud-based interface, the eBay Shopify app provides sellers with the ability to better manage their businesses. Syncing your products, efficiently managing your eBay orders, and increasing your sales are all within your reach.

Shopify enables us to have a website that looks very professional and to link it to other sales channels, in particular eBay, which is where we absolutely dominated the market from right around Thanksgiving until March.

Aventuron's Carl Martens was one of the company's co-founders.

The following is a list of some of the capabilities of the eBay Shopify app:

  • Shopify and eBay work together seamlessly to synchronize and consolidate your inventory and order management.
  • Expand the footprint of your brand across eBay's global marketplaces.
  • Shopify allows you to manage the business policies of your eBay account.
  • Use eBay's in-built messaging system to have conversations with your customers.
  • Showcase your wares to millions of potential customers via mobile and online platforms.

Please be aware that the sales channel provided by eBay is currently available for use by eBay. com (US), eBay ca (Canada) eBay com au (Australia), eBay co uk (which stands for the United Kingdom) and eBay de (Germany)

The integration of your Shopify store with eBay is a simple process. Your company will receive instant exposure to the eBay online marketplace as well as mobile apps thanks to the partnership between Shopify and eBay.

Linking eBay and Shopify

1. From the Shopify App Store, download and install the eBay app. Go to in your web browser. Click Add app

shopify app store

2. Follow the on-screen instructions after logging in with the information for your Shopify store.
To add a channel, go to the Shopify admin dashboard and click the Add channel button.  

log in to shop store

3. And you're all set up Next, you will need to synchronize the settings for your eBay store with those of your Shopify store.  

ebay details

Establishing the sales channel through eBay

Within the menu of Sales Channels, you'll find the option to configure the app's settings for the eBay channel.  

  1. Click eBay
  2. Choose Your Account
  3. Select Your Organization's Policies.

business policies

Simply create your shipping, payment, and return policies by clicking the Create Policy button. If you already have policies in place, you can import them by selecting Force Sync from eBay.  

ebay sales channel

Take note that in the past, payments to eBay vendors were processed through their PayPal accounts. Ebay announced in 2020 that it would discontinue using PayPal as a method of accepting customer payments. Your payments will now be deposited into your bank account directly by eBay, as the company has developed its own payment system.

After that, you will synchronize the settings. To sync your settings, go to the menu item labeled "eBay Sales Channel" and click there.  

sync settings

The next step is to configure your settings, which include eBay Tax Table, Inventory Sync Preferences, Primary Categories, Default Package Size, and Inventory Location.  

Then, to finish, click the Save settings button.  

5. List items

You will need to have inventory in your Shopify store in order to list products on eBay. If you are currently engaged in the business of selling, you are good to go. If you're just starting out, you should stock your store with some items.  

After you have ensured that your products are prepared for sale, go to the eBay Sales Channel menu and select Listings. Click Add listing

add listing

Make sure that your eBay listing has the following settings configured:

  • Details about the product, including the title and description
  • Both the category and the specifics
  • Quantity, cost, and various other customization options
  • Package settings

For the last two settings, you can choose to use the product values from Shopify by leaving the field blank.  

When you are finished, make sure to click the Save and Publish button.

More support

  • Check out the comprehensive support articles that Shopify" target="_blank" rel="noreferrer noopener">eBay and Shopify provide for more information regarding the configuration of your integration.

The expenses associated with selling on eBay

The seller fees on eBay are simple to understand. You are responsible for paying not one, but two platform fees:

ebay fees

  • You are required to pay an insertion fee, also known as a listing fee, in order to list a product on eBay. This fee is only applicable if the total number of products you list each month exceeds 250. Listings are provided at no cost to casual vendors.
  • The final value fee, also known as the percentage of sales that eBay retains If your item sells, you can expect to receive somewhere around 12 55% of the total goes to eBay, plus $ 30 per order  

The fees that you have to pay are determined by the number of listings that you have, the product category that you sell in, and whether or not you have a subscription to the eBay Store.  

ebay fees

The final value fee is calculated based on the total amount of the sale, which takes into account the price of the item as well as any applicable shipping, tax, and other fees.  

The following is a classification of products according to their most common type.

Successful strategies for using eBay

Because your listings are the first point of contact that potential customers have with your products, it is essential to present them in the best possible light. In the following section, we will discuss some key best practices that have been proven to increase sales success on eBay. Let's get started

Improve the quality of your listings.

EBay users search for products by entering keywords into the site's search bar. EBay customers are assisted in discovering merchandise that satisfies their search criteria, allowing them to make a speedy decision regarding the items they wish to purchase.

By including pertinent keywords and product identifiers in your listings, you can make sure that they will be displayed whenever potential customers search for products that you sell.

product listing

From within Shopify, you have the ability to make changes to the title and description of each of your eBay listings. Be very careful with this, as searches on eBay typically look something like this:

  • "solar red men's nike air yeezy shoes" "men's nike air yeezy shoes"
  • "unlocked 32GB Apple iPhone 7s" "Apple iPhone 7s"
  • "reversible and breakable taekwondo training board in red for children"
  • "heavy-duty flower-pot hangers made of brown macrame"

Include the following categories of keywords in your listing titles, then assign them as eBay identifiers in the Publish view to increase the likelihood that your listings will come up in relevant shopper searches:

  • Brand ("Nike," "Apple")
  • Modeling (for example, "Air Yeezy" or "iPhone")
  • Description of the product (such as "shoes" or "rebreakable practice board")
  • "red," "rainbow," and "holographic" are examples of colors."
  • Specifications on the garment (such as "extra wide," "women's size 10," and "inseam 35")

product listing 2

You should include additional information about your products in the descriptions of your listings. Anticipate the things that customers need to know, including the following:

  • What are the specifications of this item, including its dimensions and measurements?
  • What clothing size should I get?
  • What additional components are available?
  • Is it a prestige product

The more you respond to questions like these, the less likely customers will be to hesitate when making a purchase. You will also spend less time fielding questions from customers as a result. Make sure to use the correct capitalization and punctuation, and make the information about your product easy to understand by providing it in the form of a bulleted list rather than in lengthy paragraphs.

Your objective is to make sure that your products are displayed in relevant search results whenever possible, and that customers who click on your listings and view them find sufficient information to persuade them to make a purchase from your company.

Put yourself in a position to compete in terms of price and service.

As you start to expand the product line you offer on eBay, you should carefully consider whether or not you are competitive in the following areas:


The marketplace on eBay is enormous, and different vendors will sell you the same item at a variety of different prices. A competitive price is still the most important factor in purchasing decisions made by buyers, despite the fact that these decisions can be influenced by a variety of factors, such as selection, shipping costs, and sale terms.

On eBay, you have the option of selling through either of these two channels:

  • The auction that was held online Your product's price might end up being higher after participating in an auction, which can last anywhere from one to ten days. It incentivizes purchasers to compete against one another. To pique people's interest, all you have to do is list a starting price. Listings formatted like auctions are perfect for merchandise that is in high demand but has a limited supply, like rare sports collectibles. They are also useful if you are unsure of the price at which to sell your item.  
  • Buy It Now Listings that have a set price are another name for them. This gives the buyer the ability to pay for an item and have it shipped out right away. They are not required to wait for the conclusion of an auction. Buy It Now is perfect for things that people buy on the spur of the moment or when there is a greater supply than there is demand.  

When you check out on eBay, you can pay with any of the following methods:

  • PayPal
  • Credit through PayPal
  • Credit card or debit card
  • Apple Pay
  • Google Pay
  • Payment upon pickup
  • Escrow (only for certain types of transactions)

Costs of shipping and travel time

Buyers in today's market anticipate receiving free shipping. Consider including this cost in your asking price in order to attract a larger number of customers. Increase your sales even further by providing customers with the option to purchase expedited shipping.

This comprehensive guide will take you by the hand and show you each and every step of the process, from determining what prices to charge your customers to figuring out insurance and tracking.

Obtain the no-cost reading list here.

Guidelines for refunds and exchanges

The provision of a return period of thirty days is an eBay best practice standard. Despite the fact that there are other available choices, this policy is the one that best meets the requirements of eBay customers. Customers who feel more secure about shopping with you are more likely to make additional purchases as a result of your free return policy.

Because eBay customers are given access to all of this information without having to read any "fine print," sellers need to put in a lot of effort to ensure that their listings conform to the standards set forth by the platform in order to remain competitive.

Always maintain a level of friendliness, responsiveness, and professionalism.

Customers who have shopped on eBay are encouraged to provide feedback regarding their overall satisfaction with the marketplace. Make sure that you get positive feedback for every transaction you complete by doing the following:

  • Ensuring that the quality of your products lives up to the standards you've established
  • Providing a prompt and professional response to any questions or concerns raised by the customer
  • Shipping acquisitions in a prompt and effective manner
  • Establishing reasonable rates for shipping and handling

An accumulation of positive feedback can drive sales and build shopper trust; repeated instances of negative feedback damage your reputation and may lead to reduced selling limits or other unfavorable repercussions from eBay. Positive feedback can be given to buyers after they have completed their purchase. Sellers who have received a significant amount of negative feedback are displayed in search results less frequently.

ebay starz

Always strive to deliver a pleasant shopping experience, excellent customer service, and helpful buyer support, and be sure to promptly respond to any eBay messages that are received in your Shopify account. Your perseverance will, in due time, pay off in the form of increased sales.

Putting your brand in a different light on eBay

You have made your inventory public on eBay and optimized your listings; as a result, customers are purchasing from you. You can now call yourself an official eBay seller.  

Let's take a look at a few more sales-boosting strategies you can implement, shall we?

Create and personalize your own eBay store.

Subscribers to the eBay Store have access to a variety of helpful tools that can assist them in differentiating their products. Adding a personal touch to your eBay seller profile and ID is a quick and simple way to give your brand a more professional appearance. Subscribers to the eBay Store get these perks:

  • Lower selling fees
  • Improved discoverability within search engine results
  • Shipping supplies branded with the eBay name can be purchased at a discount.
  • Their own branded or unbranded store pages can be controlled by them.

ebay store page

Establishing a look and feel that is consistent between your individual product listings and your eBay Store can be an effective way to expand your branded presence on eBay. This is especially true if you choose to open an eBay Store.

Create a branded shipping experience and deliver it.

By professionally branding your customer fulfillment experience, you can earn your customers' trust and encourage them to make additional purchases from you. To ensure that your company is the "seller of choice" for your clientele, always remember the following best practices:

  • Make prompt deliveries of the purchases.
  • When it's at all possible, you should avoid canceling orders.
  • Think about making an investment in branded shipping supplies to give the impression that your order is serious.
  • Offer a fulfillment experience that is neat, well-organized, and impressive.
  • Make your customers provide you with frank feedback by asking for it.

If you follow these best practices, you will be rewarded with customers who look to your listings first in their search results or even customers who bookmark your eBay store and come directly to you for future purchases.

Utilize the Promoted Listings tool as well as the Promotions Manager.

EBay vendors can increase the number of people who see their products by using a straightforward tool called Promoted Listings. It raises your ranking in search results, allowing you to connect with more customers and generate more clicks. Many retailers claim that utilizing Promoted Listings has resulted in an increase in visibility of thirty percent for their businesses. This service is available to any and all subscribers to the eBay Store.

Sellers who use Promoted Listings are only required to pay for the service when one of their items actually sells. Users of Promoted Listings also have access to additional tracking tools, which can assist them in optimizing their campaigns and increasing their sales.

promotions manager

You'll be able to create even more one-of-a-kind deals with the help of Promotions Manager, which will move inventory and encourage purchases. You are able to provide the following by utilizing Promotions Manager:

  • Price breaks determined by the quantity of the order
  • There will be offers of "buy one get one free."
  • Sale events
  • Price reductions for shipments
  • Codeless coupons

The use of Promotions Manager has led to an increase in sales of up to 11 percent for some vendors.

Guaranteed Shipping and Delivery from eBay

EBay Guaranteed Delivery, abbreviated as EGD, is a service that ensures buyers of a quick and guaranteed delivery without affecting sellers who take part in the program.

EGD requires that sellers provide same-day or next-day handling options for their listings in order for those options to be considered. EBay determines the delivery date, and then offers customers a guarantee that their purchase will arrive on time. According to studies, customers are most likely to make purchases from retailers who guarantee delivery of their products within three business days or less.

In order for sellers to be eligible for EGD, they need to have a late-shipment rate that is lower than 5% and have completed a minimum of 100 transactions each year. It is required of participating sellers to provide accurate handling times and to upload on-time tracking information for their respective customers.

The increase in visibility and sales that are provided by EGD more than compensate for the requirements for promptness and additional work.

Global Shipping Program

Utilizing eBay's Global Shipping Program (GSP), which is an abbreviation for the program's full name, is a simple way to market your wares to customers all over the world.  

When shipping internationally, sellers who use GSP don't have to worry about any of the logistical details that come along with it. Instead, when an eligible item is purchased from another country, the seller sends the package to eBay's global shipping center, which is located in Kentucky. From there, eBay professionals handle the rest of the process, including sending your delivery to its international destination and completing all paperwork that is necessary.

Customers adore this option, not only because there are no unexpected delivery fees, but also because clear end-to-end tracking details are provided for all shipments, enabling customers to monitor the progress of their order throughout its entirety of its journey.

EBay sellers have the ability to opt individual listings into the Global Shipping Program or include it in their shipping policy by default. This ensures that buyers from other countries will receive quick and easy delivery of all items that are listed on eBay.

What to avoid doing on eBay and why

Up until now, we have discussed the steps necessary to become a prosperous eBay seller. On the other hand, there are a few things that you absolutely should not do. It is in everyone's best interest to avoid engaging in any of these activities whenever it is in your power to do so, as many of them can lead to selling penalties and can produce negative experiences for eBay customers.

EBay makes a concerted effort to entice customers to use its platform and to guarantee that those customers will be able to quickly locate and acquire the items that best suit their needs. These guidelines were developed with the express purpose of ensuring that the eBay shopping experience is of the highest possible standard and that the selling experience for merchants is equitable.

Try to avoid giving out information that can be used to get in touch with you outside of eBay. Because protection for purchasers and vendors is only available when the transaction takes place through eBay, the following are prohibited by eBay:

  • Include your phone number in any listings or messages that you post on eBay.
  • If you include your email address in any of your listings or messages on eBay
  • Including the address of your company in any listings or messages you post on eBay
  • Any of the above must not be posted anywhere else on eBay or in the images of listings.
  • Urging buyers to get in touch with you in ways other than through eBay messages
  • You can create an eBay ID by using either your phone number, website, or email address.

Consider your entire presence on eBay, including the item descriptions, to be an eBay-exclusive zone in the vast majority of instances. Listings that include addresses or links to third-party websites run the risk of being removed automatically, and you run the risk of having your selling privileges suspended.

Make sure that your listings and listing titles don't give the wrong impression.

Include in the titles of your listings any relevant keywords that are associated with your products. If you want to show up more frequently in eBay search results, you should steer clear of using irrelevant keywords. If you engage in this practice, which is commonly referred to as "keyword spamming," shoppers are not likely to click on listings for products that are unrelated to their search terms. As a result, your eBay search visibility may decrease over time.

In your product descriptions and images, be sure to give an honest and comprehensive account of your offerings, and don't forget to mention any potential drawbacks or concerns. Make sure your customers have access to all of the information they need to make an educated purchase. Leave them content and happy so that they can provide constructive criticism regarding their experience.

Requests for customer service should not be ignored.

Quickly respond to requests for returns and refunds from customers. Putting off responding to a request, or ignoring it entirely, could be harmful to your company in a number of ways, including a reduction in your visibility or the imposition of selling restrictions.

If a buyer opens a case or requests a refund from eBay, it can be an incredibly frustrating experience. However, if you respond to customer service requests in a prompt and professional manner, you can ensure high levels of buyer satisfaction and continued success in the long run.

Avoid canceling orders on a regular basis.

There is always a possibility that you will run into issues with your inventory and be forced to cancel orders. You should not make a habit of doing this or allow it to become a routine. In the event that you are unable to quickly fulfill an order, you should get in touch with the customer as soon as possible and inquire about their preferred course of action. Inform them that you are able to cancel and receive a refund for their order.

If a seller consistently cancels their customers' orders, that seller's ability to sell will be restricted, and the seller may be permanently banned from eBay. Despite the fact that mistakes can and will occur, eBay must ensure that each and every one of its customers has the very best experience possible. Customers will be more likely to make purchases on eBay, including yours, if they have a better overall shopping experience.

Today is the day to get started selling on eBay.

It should come as no surprise that eBay is an excellent platform on which to raise brand awareness for your products. Over 158 million people are able to access the platform, which is used by major brands such as Lululemon and Nike among others. However, there are a few drawbacks to selling on eBay, such as fees and the lack of options for customization.  

Begin by establishing your very own shop on Shopify if you intend to sell items on eBay. After that, join the two separate platforms together. You will be able to list products more quickly, have a better handle on inventory, and make more sales if you do this.  

Happy eBay selling

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